During Armenia’s 44-day conflict with Azerbaijan in the
Nagorno-Karabakh region, Turkey had heavily backed Azerbaijan, further
deepening the historical conflict between the two neighbors. In retaliation, the Armenian government announced on October
20, 2020, a decision for banning the imports of Turkish goods as of December
31, 2020.
Following the mentioned decision, Armenia has now reached
out to the Islamic Republic to replace Turkish commodities with Iranian
products in its markets. This has presented a new opportunity for Iranian
producers to have a strong presence in this market and turn the (probably)
temporary opportunity into a permanent trade bond between the two countries.
Turkey-Armenia
trade
Although, the border between Turkey and Armenia has been
closed since 1993, the trade between the two countries has never ceased. The
trade transactions between the two neighbors have been historically carried out
through third countries like Georgia.
According to the Armenian Statistics Institute, Turkey’s
annual exports to Armenia amounted to over US$2 billion over the past 10 years.
However, in reality, the total imports of Turkish goods by Armenian people
considering the so-called ‘luggage trade’ is much more than the mentioned
figure. In fact, Turkey has been dominating the Armenian market for a very long
time.
Iran-Armenia trade
Despite having shared borders, and close cultural and
historical relations, the trade between Iran and Armenia has not been at a
favorable level over the past few decades.
However, Iran’s preferential trade agreement with the
Eurasian Economic Union (EAEU) has changed the prospect of the country’s trade
relations with Armenia, paving the way for a boost in the economic relations
between the two sides.
Back in January 2020, the Head of Iran-Armenia Joint Chamber
of Commerce and Industry Hervik Yarijanian said the preferential trade
agreement between Iran and EAEU has had a significant impact on the country’s
trade relations with Armenia.
According to the official, the volume of trade between the
two countries has witnessed an outstanding rise since the agreement became
effective in October 2019.
Iran mainly imports red meat from Armenia, while Armenia
imports polymer raw materials, machinery, industrial gases, manufactured
artifacts, leather and leather goods from Iran, he said.
New opportunity
With the Turkish products being wiped out of the Armenian market,
Iranian producers are presented with a great opportunity to showcase the high
quality of their products and benefit from the huge capacities of the mentioned
market.
Last week, the Director-General of the Asia-Pacific
Department of Iran’s Trade Promotion Organization (TPO) said that Armenia is
willing to replace Turkish commodities with Iranian products. According to
Mojtaba Mousavian, the Republic of Armenia plans to replace 2,250 Turkish
commodity items with Iran-made products.
Later on Tuesday, a Board member of the Iran Chamber of
Commerce, Industries, Mines and Agriculture (ICCIMA) told ILNA that Iran now
has the advantage of exporting goods such as sweets and chocolates, ceramic
tiles, detergents, shoes, flooring and carpets and textile and clothing to
Armenia, in addition to the previously traded items.
“We may not have been able to make good use of regional
agreements in the past, but this is an opportunity for us to enter the Armenian
market with full force,” Ali Shariati said.
Establishing strong economic relations with other countries
requires a united front by the government, which means it requires close
coordination between various government bodies to set the scene for the private
sector and traders to play their role.
In this particular case, the situation begs the immediate
attention from a triangle consisting of the Trade Promotion Organization, the
Iran-Armenia Joint Chamber of Commerce, and the Ministry of Foreign Affairs.
By mobilizing the facilities in the mentioned bodies,
exporters will be able to fully showcase their capacities and capabilities and
take advantage of this probably short-term opportunity.